Lowfi Design

Today, I am sharing with you 6 principles for creating a great layout that communicates your message effectively:

1. Use white space to create an impact: cluttered layouts fail to draw the reader’s eye to important information. Including enough white space (also called negative space) is vital for delivering the intended message. That means having some distance between design elements to separate sections of your design and balance it out.
2. Group and organize content effectively: Keeping related design elements together helps to capture the reader’s attention by making information accessible. E.g. on an event poster the date, time, and place should come together, so the reader understands their relationship.
3. Use key design elements repeatedly: In an effective layout, repeating elements or styling adds coherence. It gives readers a design “language” they can learn. As they go through your content, they then know what to expect. For instance, you can select specific colors, also known as a color palette, to use throughout your design.
4. Add contrast to create visual “pop”: Contrast is used to make one element different from another using color, font, etc.. It’s eye-catching and attention-grabbing. Use different types of contrast to call attention to the content you want the reader to focus on.
5. Align content for visual appeal: With content properly aligned, your layout will be appealing and easy to navigate visually. You can align content with a visible grid or using visual alignment tools.
6. Create a focal point: What do you want the reader to focus on first? This is what’s known as your content focal point. Use your focal point as the starting point for the layout. On a sales web page, a call to action, such as the “Buy Now” button, may be the focal point.