The principles of design are a set of visual concepts that designers use to make aesthetically pleasing and functional work. These principles are often interrelated, complementing and influencing each other. This is why you should read our other posts to understand more about other composition elements.
Today, we will focus on a very important element of composition: unity.
Unity refers to how various elements of a design work when put together. It concerns designs having visual harmony in which all the disparate elements exist in relationship to each other in an organic and cohesive way. In other words, the parts create a clear and effective whole. Within unity, there is both the concerns of visual unity and conceptual unity. Visual unity is about making visual sense. Conceptual unity is about the purpose of visual elements and the effectiveness of a composition’s message.
Considering if a design is unified is often done at a later stage in the design process and can be a final step before something can be called complete. If a design does not feel unified, it may be helpful to revisit the aforementioned principles when working to tweak aspects of a design. Regardless, it may be useful to review the principles in order to create the most effective final product.
Lowfi Design 