The principles of design are a set of visual concepts that designers use to make aesthetically pleasing and functional work. These principles are often interrelated, complementing and influencing each other. This is why you should read our other posts to understand more about other composition elements.
Today, we will focus on two very important elements of composition: repetition and pattern.
Repetition simply refers to elements of a design being repeated. Some repetition is not highly noticeable because it is simply the repeated use of something like font or color. Some repetition is more apparent because it exists as an intentional pattern, like a checkerboard. Other usage serves to create emphasis.
By repeating elements of a design, we can create familiarity and understanding, uniting elements together. Repetition also can be a factor across designs, in the case of logo or color. A motif is established, uniting disparate pieces as connected, whether it be for a body of work or to forge a brand identity.
Lowfi Design 